A picturesque street in Gerringong has become the unlikely star of social media – and now locals are feeling the pressure. A sudden influx of TikTok-driven tourists have flocked to Tasman Drive for selfies, calling the spot the “prettiest in Australia” thanks to its scenic ocean view.

With a street view looking over Werri Beach, residents say they’ve seen crowds grow over the last few months, triggering traffic issues and concerns about safety.

Though locals have expressed no issues with visitors, they’ve noted concern regarding the volume of cars and foot traffic it’s now attracting, especially with influencers setting up tripods and crowding the roadway.

The trend is part of a wider issue in NSW coastal towns where viral moments fuel unregulated tourism.

It’s set to be a while before the hype wears off, with the area’s popularity still growing online.